As the Art Director for Chilli Beans campaign, I was part of the creative vision from concept to execution. I collaborated closely with photographers, stylists, and graphic designers to create a cohesive aesthetic that highlighted the brand's identity. I selected locations, directed photoshoots, and ensured that every visual element—from lighting to composition—reflected the brand's bold, stylish, and modern image. I also oversaw the design of promotional materials, ensuring consistency across digital and print platforms. My role involved balancing creativity with strategic thinking to deliver a campaign that resonated with the target audience and elevated the brand's presence in the market.